Steve Borthwick supports England’s TikTok generation: ‘We require standout players’
Steve Borthwick is embracing the way his new generation of players engages fans with the sport, asserting that rugby “requires superstars.”
Although the England head coach can rely on several experienced players like captain Maro Itoje, hooker Jamie George, prop Ellis Genge, and fly-half George Ford, the younger members of the squad are not hesitant to express themselves in their distinctive manner.
A TikTok dance featuring Henry Pollock, Tommy Freeman, Freddie Steward, and Fin Smith created a buzz in November, showcasing a personality not usually linked with English rugby.
The video has garnered millions of views and followed England’s convincing 33-19 victory over New Zealand.
As the Six Nations approaches, Borthwick has encouraged players to be authentic and engage with fans in their own ways.
“The game requires superstars. The public, especially the children watching across the country and around the globe, they desire superstars,” Borthwick stated.
“I saw a child at a junior rugby match wearing black tape on his head because he wanted to emulate Henry Pollock.
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“Superstars who inspire them and these personalities … I think that’s truly fantastic. Honestly, it’s fantastic. [However], at the same time, this is a team sport. We seek superstars who prioritize the team and always place the team first.”
While emphasizing that a team-first approach remains paramount, the head coach also acknowledged that England players have a responsibility to connect with fans and advocate for the sport.
“As an England rugby player, there is an obligation to positively influence people. And this is a wonderful group of players. They are exceptionally talented and highly ambitious,” Borthwick remarked.
“They train with a physical and mental intensity to prepare for Test match rugby, which will increase this Six Nations.
“They generally have a positive influence [wherever] they go. When we were in New Zealand last year, they visited a food bank charity and the local children’s hospital. The same occurred in Argentina, as well as at the poppy factory here in November.
“When we board our bus after a match and see people waiting for a couple of hours, I know the players go out and sign autographs. I think that’s remarkable.
“I believe we have a duty to positively impact people.”
