YouTube and FIFA reach agreement for live streaming of World Cup matches.

YouTube established a World Cup agreement with FIFA on Tuesday, allowing broadcasters with rights to stream live game action on the video platform, which provides worldwide access to younger audiences.

FIFA revealed a “game-changing partnership” that motivates World Cup rights holders to air the initial 10 minutes of matches during the tournament from June 11 to July 19—essentially serving as an appetizer to entice young fans to continue viewing on traditional platforms like network television.

Moreover, broadcasters “will have the opportunity to stream a select number of matches in their entirety on their YouTube channel, engaging global viewers and promoting where to watch more of the tournament,” FIFA stated.

The financial details of the agreement for FIFA were not revealed.

FIFA also committed to sharing portions of its World Cup archive on YouTube, “including full-length past matches and numerous iconic moments in the history of the sport.”

YouTube was a secondary sponsor during the 2022 World Cup in Qatar, in a deal that assured “creators will be on the ground capturing incredible behind-the-scenes content of the FIFA World Cup.”

For the forthcoming World Cup co-hosted by the United States, Canada, and Mexico, FIFA will provide “a global group of YouTube creators with unprecedented access” throughout the 104-game tournament.