NEW YORK — The figures are out, and the NBA reports that the inaugural year of its new television agreements was successful.
The league disclosed viewership statistics for the regular season on Wednesday, indicating that 170 million individuals in the U.S. tuned in to NBA games across its four main broadcasting platforms: ABC/ESPN, Amazon Prime Video, NBC/Peacock, and NBA TV.
According to the NBA, these figures represent the league’s highest viewership in 24 years, marking an 86% increase compared to the previous season.
This season marked the first inclusion of Prime Video in the NBA’s television rights package, while NBC/Peacock made a return after a lengthy absence. The league finalized a new 11-year media rights agreement valued at over $76 billion in 2024, which commenced at the beginning of this season.
Additional highlights from the viewership data include:
β’ NBA games on ABC/ESPN, Amazon Prime Video, NBC/Peacock, and NBA TV achieved the highest average viewership in 13 years, reflecting a 35% increase from last season.
β’ A total of 57 broadcasts attracted an average of 2 million viewers, the highest since the 2011-12 season.
β’ Viewers engaged with NBA games for over 920 million hours, a 25% rise from the previous season and the most since 2011-12.
β’ The NBA’s social media platforms amassed a record 228 billion views, according to Videocites, representing a 13% increase from last season.
β’ Attendance in NBA arenas over the last three seasons has surpassed any three-season period in league history.
β’ Viewership for NBA Cup group play games increased by 90%.
β’ The audience for the All-Star Game on NBC averaged 8.8 million viewers, the highest for the league’s midseason showcase since 2011.
