Masters menu highlights iconic food and beverage favorites in the sports realm.
The opening round of the 2026 Masters commences on Thursday, showcasing the premier talents in men’s golf in Augusta, Georgia, alongside some unique menu offerings.
While attending the Masters can be quite costly, dining there won’t break the bank. The tournament’s renowned menu features snacks and beverages at remarkably low prices, with the priciest item (white wine) costing fans only $6. However, the Masters is not the sole sporting event known for its signature concession items. Below are some other noteworthy sporting events paired with their respective snacks:
The Kentucky Derby and the mint julep
The bourbon-based drink is arguably the most emblematic beverage associated with sporting events, with the mint julep linked to the Derby since the 19th century. Even prior to its connection with Churchill Downs, the cocktail was a favorite in the Bluegrass State, recognized for its premium bourbon.
In 2025, the price for a mint julep at the Kentucky Derby was $22 (excluding tax). Attendees with extra funds could also choose a $1,000 version (served in a polished pewter cup) or a $5,000 variant (served in a 24-karat gold-plated sterling silver cup), with proceeds from each limited-edition drink benefiting charity.
Wimbledon and strawberries and cream
Wimbledon is another event celebrated for its exceptional food offerings, with the standout item being its strawberries and cream, which consistently attracts long lines of patrons each year.
This tradition dates back to the tournament’s early days in the late 1870s and is tied to the event’s timing in the calendar. Taking place in July, the tournament coincides with the short period when strawberries are in season in England.
Baseball games and crackerjack
While it may seem absurd to link a single snack to an entire sport, Cracker Jack’s status as the unofficial food of baseball is hard to dispute.
This snack, a mix of caramel-coated peanuts and popcorn, is famously referenced in the 1908 song “Take Me Out to the Ball Game,” which has become a beloved part of seventh-inning stretches nationwide. Although contemporary ballparks offer a wide variety of food options, the classic Cracker Jack remains a beloved choice after more than a century.
The US Open and the honey deuce cocktail
The selection of refreshments at the US Open is unparalleled. The event’s website features an impressive 39 different locations to enjoy food or drinks, with offerings ranging from barbecue to lobster rolls to ramen. The highlight in Queens, however, is the honey deuce cocktail. This drink combines vodka, lemonade, raspberry liqueur, and honeydew melon balls, and in 2025, the US Open sold over 740,000 of them (according to Grey Goose).
The Masters and the Masters menu
At the Masters, the focus is not solely on the food or drinks themselves (though those are certainly memorable) but rather on the pricing.
Despite a seemingly endless waiting list for tickets to the eventβand consequently high demand once inside Augusta Nationalβthe Masters menu (and its prices) remains unchanged. A pimento cheese sandwich costs $1.50. Bottled water on a warm Georgia day? Just $2. The Masters’ affordable prices are one of the most celebrated traditions in the realm of sports and food.
The Super Bowl and wings
This one may be somewhat of a stretch. Super Bowl gatherings are famously accompanied by a plethora of food and drinks. However, if one were to identify a single staple, wings would be hard to surpass.
Consider the statistics. A January 2025 survey conducted by Statista revealed that chicken wings were the most popular food consumed on Super Bowl Sunday in the United States. The National Chicken Council estimated that Americans would eat 1.47 billion chicken wings in anticipation of Super Bowl LIX this past February.
Source: espn.com
