Carnevali highlights need for Italian identity at Juventus
Juventus CEO Giovanni Carnevali addressed the shareholders at today’s meeting: ‘We need a more Italian identity, rediscover enthusiasm and sense of belonging.’
The Juventus shareholders’ meeting is being held at the Allianz Stadium in Turin this morning, Tuesday, November 3.
CEO Giovanni Carnevali presented a speech detailing his strategic vision for the club’s future.
REGGIO NELL’EMILIA, ITALY – SEPTEMBER 13: Giovanni Carnevali of Juventus reacts before the Serie A fixture between US Sassuolo and Juventus at Mapei Stadium – Citta’ del Tricolore on September 13, 2026 in Reggio nell’Emilia, Italy. (Photo by Emmanuele Ciancaglini/Getty Images)
“We need to rediscover our enthusiasm and sense of belonging. We’ll have to put in the effort, take things seriously, and have a strong desire to do things; we need clear ideas and to know where we want to go,” he said via Corriere della Sera.
Juventus have experienced fluctuations this season and currently occupy seventh place in the Serie A standings, trailing the top four by six points.
Carnevali assumed his role in June this year, succeeding Damien Comolli.
“Over the last four months, I’ve studied Juventus. I love challenges and new things, which let me test myself in every area,” Carnevali said.
SASSUOLO, ITALY – JANUARY 06: Luciano Spalletti, head coach of Juventus, and Giovanni Carnevali, CEO of US Sassuolo, are pictured during the Serie A match between US Sassuolo Calcio and Juventus FC at Mapei Stadium Citta del Tricolore on January 06, 2026 in Sassuolo, Italy. (Photo by Alessandro Sabattini/Getty Images)
“There’s room for great improvement here. The Allianz Stadium, the J Medical, and the J-Hotel are structures that have already caught attention from the outside.
“I know really well that results over the last few years have not been positive. You must be good at overcoming difficult moments, and we can only do it together,” he added.
“Along with Massara and Ottolini, we are doing new things, like a scouting area we didn’t have before. It takes programming, consistency, competitiveness, and a global project. First team, NextGen, and youth sector.
“We need more Italian identity within our club, and we need to develop young players who can one day make it into the Juventus first team.”
Juventus secured a 2-0 victory over Napoli in their most recent Serie A encounter on Sunday and are now gearing up to play AZ Alkmaar in the Europa League on Thursday.
“I believe Juventus must set an example on and off the pitch in terms of inclusion, respect for others, environmental sustainability, and our connection with the local community. We need to stay close to young people, so we have the Creator Lab,” Carnevali said.
REGGIO NELL’EMILIA, ITALY – SEPTEMBER 13: Giovanni Carnevali of Juventus reacts prior to the Serie A match between US Sassuolo and Juventus at Mapei Stadium – Citta’ del Tricolore on September 13, 2026 in Reggio nell’Emilia, Italy. (Photo by Emmanuele Ciancaglini/Getty Images)
“I want to say something important to all of you, our fans. You must support us through difficult times. You have followed us in such great numbers, even abroad, and I have always admired you for that. That is why I told the players, ‘You must show respect for our fans.’”
Carnevali, however, noted that Financial Fair Play rules will make it harder for the club to bounce back quickly.
“We don’t expect to achieve anything extraordinary overnight,” he concluded.
“We must comply with UEFA regulations. Rebuilding a great club takes time.”
Juventus have accumulated 17 points from ten Serie A matches this season. Their manager Luciano Spalletti remains under contract through June 2028.
