Jordan Brand marks Luka Doncic’s role in Mavericks-Lakers matchup with bold ad
As if the showdown between the Dallas Mavericks and Los Angeles Lakers needed more intrigue, another storyline has emerged — this one parked right outside Crypto.com Arena.
On Tuesday, Luka Doncic faces his former team for the first time since the NBA landscape shifted in a blockbuster three-team trade that sent him to Los Angeles earlier in the month.
Adding to the drama, Jordan Brand dropped a new ad ahead of the matchup. Set to George Strait’s “All My Exes Live in Texas,” the clip features a Koenigsegg with a Texas license plate bearing Doncic’s No. 77. A man swaps it for a California plate in Lakers purple, the engine roars, and the words “Full tank. No mercy.” flash across the screen.
That very car made an appearance outside the arena before tip-off, drawing a crowd of fans as Jordan Brand filming notices popped up around the area.
California cool … pic.twitter.com/tciosSQZg5
— Tim MacMahon (@espn_macmahon) February 26, 2025
The vehicle and its presence at L.A. Live sends a clear message: Doncic has arrived in the City of Angels and he’s not looking back.
Source: espn.com